https://mbmmarketing.com SMART Branding Mon, 26 Feb 2024 21:06:31 +0000 en hourly 1 https://wordpress.org/?v=6.4.3 https://mbmmarketing.com/wp-content/uploads/2020/07/favicon.png https://mbmmarketing.com 32 32 https://mbmmarketing.com/blog/unsure-about-branding-our-video-will-help-you-understand Sun, 15 Aug 2021 12:35:39 +0000 https://mbmmarketing.com/?p=3282 The traditional branding process has a lot of flaws, but the Smart Branding Process developed by Maggi Beckstoffer of MBM […]

The post Unsure about branding? Our video will help you understand first appeared on MBM Marketing.]]> https://mbmmarketing.com/blog/mbm-origins-chapter-two Thu, 03 Jun 2021 11:27:05 +0000 https://mbmmarketing.com/?p=3258 In the original iteration of MBM Marketing, Maggi called on me frequently for concepts and copy for her clients. It […]

The post MBM Origins—Chapter Two first appeared on MBM Marketing.]]> https://mbmmarketing.com/blog/a-few-thoughts-on-keeping-your-brand-promise Fri, 02 Apr 2021 13:06:32 +0000 https://mbmmarketing.com/?p=3229 Like most people, I’m deeply loyal to few brands. I love coffee. And I love Starbucks. I used to enjoy […]

The post A Few Thoughts on Keeping Your Brand Promise first appeared on MBM Marketing.]]> https://mbmmarketing.com/blog/this-entrepreneur-is-also-my-collaborator-and-friend-you-should-really-know-maggi Thu, 11 Mar 2021 18:14:33 +0000 https://mbmmarketing.com/?p=3221 Over my long career, I’ve encountered a lot of great people—some talented, some personable, some intelligent. But seldom all those […]

The post This Entrepreneur Is Also My Collaborator and Friend. You Should Really Know Maggi. first appeared on MBM Marketing.]]> https://mbmmarketing.com/blog/high-achievement-doesnt-have-to-mean-high-blood-pressure Fri, 05 Mar 2021 14:14:44 +0000 https://mbmmarketing.com/?p=3210 As a partner in a small enterprise, I have the luxury of controlling how much and how hard I work. […]

The post High Achievement Doesn’t Have To Mean High Blood Pressure first appeared on MBM Marketing.]]> https://mbmmarketing.com/blog/you-can-make-the-most-of-the-disappearing-art-of-listening Tue, 16 Feb 2021 16:32:28 +0000 https://mbmmarketing.com/?p=3196 Over my career, I’ve encountered many people whose m.o. seems to be “talking and waiting to talk.” And sadly, that’s […]

The post You Can Make the Most of the Disappearing Art of Listening first appeared on MBM Marketing.]]> https://mbmmarketing.com/blog/hearing-from-every-voice-in-an-organization-can-be-more-useful-than-rushing-to-create-a-new-brand Fri, 29 Jan 2021 14:57:00 +0000 https://mbmmarketing.com/?p=3184 At MBM Marketing, we talk a lot about “The Rebranding Myth”—the notion that a stagnant  company can be magically renewed […]

The post Hearing from every voice in an organization can be more useful than rushing to create a new brand first appeared on MBM Marketing.]]> https://mbmmarketing.com/blog/tips-for-young-entrepreneurships-review-your-website-once-a-month Wed, 20 Jan 2021 18:11:16 +0000 https://mbmmarketing.com/?p=3168 You have a great business idea. You have capital to move it forward. And you’ve begun to surround yourself with […]

The post Tips for Young Entrepreneurships— Review Your Website Once a Month first appeared on MBM Marketing.]]> https://mbmmarketing.com/blog/the-great-ideas-your-company-needs-may-be-all-around-you Thu, 17 Dec 2020 18:44:20 +0000 https://mbmmarketing.com/?p=3154 You can make your company stronger just by calling on the talent and ideas all around you. That probably sounds […]

The post The Great Ideas Your Company Needs May Be All Around You first appeared on MBM Marketing.]]> https://mbmmarketing.com/blog/closing-the-knowledge-gap-is-at-the-heart-of-mbms-smart-branding-process Wed, 11 Nov 2020 20:34:56 +0000 https://mbmmarketing.com/?p=3144 Over 30 years ago, research conducted by Sidney Yoshida showed that the C-Suite is often woefully out of touch with […]

The post Closing the Knowledge Gap Is at the Heart of MBM’s Smart Branding™ Process first appeared on MBM Marketing.]]>