The traditional branding process has a lot of flaws, but the Smart Branding Process developed by Maggi Beckstoffer of MBM Marketing takes a fresh, insightful approach that’s not only good thinking but good business. This explanatory video is specifically recommended for CEOs and other C-suite executives who understand that branding is important, but don’t fully understand HOW important or how it’s done.It’s a quick, jargon-free explanation of why Smart Branding is so much, well, smarter.