https://mbmmarketing.com SMART Branding Mon, 26 Feb 2024 21:06:42 +0000 en hourly 1 https://wordpress.org/?v=6.4.4 https://mbmmarketing.com/wp-content/uploads/2020/07/favicon.png https://mbmmarketing.com 32 32 https://mbmmarketing.com/blog/mbm-origins-chapter-two Thu, 03 Jun 2021 11:27:05 +0000 https://mbmmarketing.com/?p=3258 In the original iteration of MBM Marketing, Maggi called on me frequently for concepts and copy for her clients. It […]

The post MBM Origins—Chapter Two first appeared on MBM Marketing.]]> https://mbmmarketing.com/blog/a-few-thoughts-on-keeping-your-brand-promise Fri, 02 Apr 2021 13:06:32 +0000 https://mbmmarketing.com/?p=3229 Like most people, I’m deeply loyal to few brands. I love coffee. And I love Starbucks. I used to enjoy […]

The post A Few Thoughts on Keeping Your Brand Promise first appeared on MBM Marketing.]]> https://mbmmarketing.com/blog/the-great-ideas-your-company-needs-may-be-all-around-you Thu, 17 Dec 2020 18:44:20 +0000 https://mbmmarketing.com/?p=3154 You can make your company stronger just by calling on the talent and ideas all around you. That probably sounds […]

The post The Great Ideas Your Company Needs May Be All Around You first appeared on MBM Marketing.]]> https://mbmmarketing.com/blog/closing-the-knowledge-gap-is-at-the-heart-of-mbms-smart-branding-process Wed, 11 Nov 2020 20:34:56 +0000 https://mbmmarketing.com/?p=3144 Over 30 years ago, research conducted by Sidney Yoshida showed that the C-Suite is often woefully out of touch with […]

The post Closing the Knowledge Gap Is at the Heart of MBM’s Smart Branding™ Process first appeared on MBM Marketing.]]> https://mbmmarketing.com/blog/take-a-deep-breath-and-consider-how-the-pandemic-has-affected-your-customer-relationships Tue, 27 Oct 2020 11:23:18 +0000 https://mbmmarketing.com/?p=3131 As you’re reading this, millions of people are examining what brands they’ll continue to bring into their homes and lives. […]

The post Take a Deep Breath and Consider How the Pandemic Has Affected Your Customer Relationships first appeared on MBM Marketing.]]> https://mbmmarketing.com/blog/your-employees-are-they-still-aligned-with-you-and-your-brand Mon, 21 Sep 2020 14:42:20 +0000 https://mbmmarketing.com/?p=3090 As hard as you and your leadership may have tried, the pandemic and the stresses of working remotely have put […]

The post Your Employees. Are They Still Aligned With You and Your Brand? first appeared on MBM Marketing.]]> https://mbmmarketing.com/blog/triage-for-your-ailing-brand Wed, 16 Sep 2020 08:40:52 +0000 https://mbmmarketing.com/?p=3053 Recent events have done all kinds of damage to brands – much of it largely invisible. Businesses have been turned […]

The post Triage for Your Ailing Brand first appeared on MBM Marketing.]]> https://mbmmarketing.com/blog/can-we-finally-commit-committed Thu, 03 Sep 2020 09:00:14 +0000 https://mbmmarketing.com/?p=3039 Many years in advertising and branding have left me just a bit cynical (big surprise?). I’m usually a really cheerful […]

The post Can we finally commit “committed”? first appeared on MBM Marketing.]]> https://mbmmarketing.com/blog/your-brand-value-and-the-current-reality-part-four-trust-or-control Wed, 08 Jul 2020 18:03:36 +0000 https://mbmmarketing.com/?p=2981 Whether you’re in the planning stage of returning your staff to working at the office, or reviewing how the “new […]

The post Your Brand Value and The Current Reality – Part Four: Trust or Control? first appeared on MBM Marketing.]]> https://mbmmarketing.com/blog/your-brand-value-and-the-current-reality-part-three-disruption-and-innovation Wed, 08 Jul 2020 17:56:34 +0000 https://mbmmarketing.com/?p=2979 You’re well on your way to success. You’ve assessed your brand and made the changes necessary to be relevant in […]

The post Your Brand Value and The Current Reality – Part Three: Disruption and Innovation first appeared on MBM Marketing.]]>