As hard as you and your leadership may have tried, the pandemic and the stresses of working remotely have put a strain on many companies. You and your senior team can feel confident about the future, but your employees don’t know what you know. At least not until you communicate with them.

To keep everyone aligned and moving in the same direction, there are three key things you need to communicate …

  1. Communicate what’s the Same
  2. Communicate what’s Different
  3. Make your communications Stand Out

Build the confidence of your employees in the future of your organization, and the important role they play. To do this, you must…

  1. Tell them what they will continue to do that delivers on your company’s brand promise. Reminding them about the great things they’ve done (and will continue to do) to help grow the company will help them lean into the changes the future may bring. Make them feel a sense of ownership. Only then should you…
  2. Tell them about any processes and procedures that may be changing as you move forward. Give them time and opportunity to understand these changes, ask questions, and make suggestions to make them more effective. There’s already been significant upheaval in how they’re performing their jobs, and it’s critical that you get this right. Then you can…
  3. Share with your team how your company will continue to be different, and better, than your competition. This is team building at its very best as you bring your employees into your vision of the future, motivate them and encourage their loyalty.

Now that your employees are on board, consider also communicating with your vendors. Follow the same steps as with your employees. With the country’s supply chain and manufacturing capabilities so disrupted, vendors you rely on also need to know where your company and your leadership stand.

This type of communication is essential – and it needn’t be difficult. If need be, talk with your advertising agency and get their help. You would never ignore your customers. So don’t ignore all the people who help keep your brand promises.