secret | MBM Marketing https://mbmmarketing.com SMART Branding Mon, 26 Feb 2024 21:06:52 +0000 en hourly 1 https://wordpress.org/?v=6.4.4 https://mbmmarketing.com/wp-content/uploads/2020/07/favicon.png secret | MBM Marketing https://mbmmarketing.com 32 32 I Know Something You Don’t Know… https://mbmmarketing.com/blog/i-know-something-you-dont-know Thu, 17 Mar 2011 19:39:10 +0000 https://mbmmarketing.com/?p=759 I just got off the phone with a lost opportunity. We didn't win an account that we thought we were a good fit for, and that lost client was kind enough to tell us why we didn't win. In doing so, he reminded me of a dirty little secret in the advertising business.

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