brand | MBM Marketing https://mbmmarketing.com SMART Branding Tue, 09 Apr 2024 15:38:56 +0000 en hourly 1 https://wordpress.org/?v=6.4.4 https://mbmmarketing.com/wp-content/uploads/2020/07/favicon.png brand | MBM Marketing https://mbmmarketing.com 32 32 Smart Branding in 4 Lessons https://mbmmarketing.com/blog/smart-branding-in-4-lessons Fri, 14 Jan 2022 18:20:19 +0000 https://mbmmarketing.com/?p=3390 Kurt and I have been talking about Smart Branding in various posts for several years now. And we decided that […]

The post Smart Branding in 4 Lessons first appeared on MBM Marketing.]]> MBM Origins – Chapter One https://mbmmarketing.com/blog/mbm-origins-chapter-one Wed, 26 May 2021 16:54:55 +0000 https://mbmmarketing.com/?p=3250 With over 20 years in business for myself, I smile as I look back. I’ve had some painful experiences as […]

The post MBM Origins – Chapter One first appeared on MBM Marketing.]]> The Knowledge Gap Continues to Haunt Businesses https://mbmmarketing.com/blog/the-knowledge-gap-continues-to-haunt-businesses Wed, 19 May 2021 18:04:05 +0000 https://mbmmarketing.com/?p=3244 A recent global study by the IBM Institute for Business Value1 identifies an unfortunate and persistent knowledge gap in business. […]

The post The Knowledge Gap Continues to Haunt Businesses first appeared on MBM Marketing.]]> M & A + Brand https://mbmmarketing.com/blog/m-a-brand Thu, 25 Mar 2021 16:28:50 +0000 https://mbmmarketing.com/?p=3225 Most newly merged companies go about creating their brand backwards. That causes frustration for employees and unnecessary expenses for management. […]

The post M & A + Brand first appeared on MBM Marketing.]]> Brand Backsplash Backlash https://mbmmarketing.com/blog/brand-backsplash-backlash Tue, 09 Feb 2021 20:18:36 +0000 https://mbmmarketing.com/?p=3192 I’m a huge fan of HGTV. Having renovated three historic properties, I enjoy seeing what the “professionals” do with the […]

The post Brand Backsplash Backlash first appeared on MBM Marketing.]]> 3 Big Branding Mistakes in 1 Case Study https://mbmmarketing.com/blog/3-big-branding-mistakes-in-1-case-study Mon, 11 Jan 2021 17:21:47 +0000 https://mbmmarketing.com/?p=3164 As we move into the post-COVID world, a lot of business leaders will be taking a hard look at their […]

The post 3 Big Branding Mistakes in 1 Case Study first appeared on MBM Marketing.]]> Shattering the Rebranding Myth https://mbmmarketing.com/blog/shattering-the-rebranding-myth Mon, 11 Jan 2021 16:59:11 +0000 https://mbmmarketing.com/?p=3160 When companies stagnate, they will take a variety of efforts to reinvigorate. They will Bring in culture consultants which elicits […]

The post Shattering the Rebranding Myth first appeared on MBM Marketing.]]> A Box Worth Opening? https://mbmmarketing.com/blog/a-box-worth-opening Mon, 05 Oct 2020 19:12:44 +0000 https://mbmmarketing.com/?p=3115 We’re all pretty familiar with the concept of Pandora’s Box. In Greek mythology, Pandora made the mistake of opening a […]

The post A Box Worth Opening? first appeared on MBM Marketing.]]> Doing the Right Thing, the Right Way, for the Right Reason https://mbmmarketing.com/blog/doing-the-right-thing-the-right-way-for-the-right-reason Wed, 30 Sep 2020 15:05:24 +0000 https://mbmmarketing.com/?p=3109 In a team meeting recently, I thanked everyone for their “hard thinking, heart thinking and heavy lifting.” The phrase came […]

The post Doing the Right Thing, the Right Way, for the Right Reason first appeared on MBM Marketing.]]> What Would You Learn If You Heard From Each & Every Employee? https://mbmmarketing.com/blog/what-would-you-learn-if-you-heard-from-each-every-employee Mon, 14 Sep 2020 19:15:28 +0000 https://mbmmarketing.com/?p=3049 I saw an ad for the upcoming season of Undercover Boss the other day and it made me think about […]

The post What Would You Learn If You Heard From Each & Every Employee? first appeared on MBM Marketing.]]>