You probably know this already if you’re one who gravitates toward the Fashion/Pop Culture pages of the newspaper before getting down to the nitty gritty:  Last week was 2011’s New York Fashion Week.

I think it’s safe to say that MBM harbors its own flair for the creative/dramatic/fabulous so it’s been fun (and admittedly, sometimes comical) to watch what’s come down the runways this year. One of the most interesting outcomes of this week is the diagnosis of what trends will be “all the rage” for next spring. Would you never be caught dead in neon? Overalls? Large floral print? White after Labor Day? It’s funny how shifts in fashion will push you to reconsider.

In my mind, marketing and fashion share this power of persuasion. Your potential clientele may have zero interest until you do something new and different that catches their attention. A smart departure from what people expect is almost always rewarded. And who knows? Come spring, you may be the next big thing.

(That being said, I still reserve the right to a good laugh at “mankinis.”  So glad they’re real.)